Ecommerce SEO is quite a bit different than traditional SEO. The goal, of course, is to make sure your product pages are seen so customers will click through and put those products in their cart. Many optimization companies offer dedicated ecommerce SEO services to help make that happen, and while their efforts are likely to be noticed across your site, you’re certainly going to see them on your product pages. Wondering exactly what needs to be addressed on your product pages? Take a look.
Keyword research is a key part of any SEO strategy, but it’s particularly crucial when it comes to optimizing product pages. As your team handles keyword research, they should be looking for product-focused topics. While many clients want them to focus on the traffic volume each keyword gets, the reality is that a volume focus will do little for those product pages. Instead, you have to focus on what’s truly relevant to your customers and what kinds of keywords will make sure they eventually add those items to the cart. If you have access to data coming from other sources like paid search, make sure you give your SEO team access to that data so they can incorporate it.
You’ve probably heard that title tags and description tags are important when it comes to your product pages, and there’s a good reason for that. They actually show up in the search engine results when your customers plug in a particular term. Because of that, you’ll want to do a good job of including important details like product brands and names. You’ll also want to include key information like model numbers and anything else a customer might need to know when they choose to buy.
Great content means better search engine rankings, but designing good content doesn’t mean designing content to meet the needs of the search engine. Instead, it means designing content to meet the needs of the users. If they’re not interested, they’ll leave your web page immediately, creating a high bounce rate search engines are certain to notice. One of the best ways to keep that from happening on your product pages is to include an FAQ section. Wondering why this can be such a powerful option? Imagine you have a question about a product but you don’t want to call or talk with a chatbot. If there’s an FAQ section on the product page, you may be able to answer your own question. That, in turn, will not only help you work in more keywords, but it will help you sell more products as well.
Using a stock description for products is not only bad for your company, it’s bad for your website as well. There are a few reasons for this. First, search engines rely on unique content to help improve your overall page rank. It’s about more than what a search engine wants, though. Adding unique content can offer consumers better information. It can also mean that you can include a variety of keywords in the product description to help you push more customers to your site to uncover products.
Thinking of starting your own eCommerce site? It will need 3 crucial elements: a feature to export orders, advanced shipping rules, and a direct checkout. If you forget even one, the site’s success might be in danger.
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Many sites these days include reviews or testimonials, and it turns out that this is a fairly important feature of almost any product page in the eyes of search engines. The search engine spiders are always looking for something new and fresh on your pages, and giving customers a chance to continually post reviews or testimonials fulfills that new and fresh requirement. As with many things you’ll opt to include on your page, though, this doesn’t just meet a need from search engines. It meets a need from your customers, too. Studies have shown that product pages that include reviews convert up to 58% more visitors. They can also help build a level of trust that very few other elements of your page do, helping visitors return to you again and again and eventually become loyal customers.
If your eCommerce SEO services company isn’t working to include elements like these on your pages, it may be time to have a chat or even find a new company that can help.
Author’s Bio: Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specializes in digital growth strategies for companies in the cryptocurrency market such as Bitamp.com.